A COMPLETE PACKAGE OF MARKETING TRAINING
CORE PRINCIPLE – THE MARKET WILL DECIDE WHETHER YOU HAVE A SOUND BUSINESS IDEA
The 7 Principles of Brilliant Communication
Your whole business is dependent on effective communication but no aspect is more important than marketing. Consider how many different groups of people you’re going to need to communicate with: i.e: Your Market; Suppliers; Staff; General Public; Government Departments, Investors and Banks. Each of these need ‘an authentic you’ for the communication to be effective.
Communication with your market will inform you about how your business needs to be managed in all respects
What is Marketing?
Marketing contains a number of factors that need to be taken into consideration when selling your products or service. It is a series of processes that are designed to provide you with all the information you need to successfully sell your products or service.
Identifying Your Market
Who are your customers? What are their needs? How do you assess where to market your product or service? What are the benefits you can offer your market that will ensure sales?
Market Research – Understanding Your Market
Know your customers; Know your competition; Know your pricing; Know your profit margin; Know the industry you’re entering and establish your uniqueness with solid and evidence-based Market Research.
Know how to prepare yourself for effective negotiation. ‘Inter-stand’ (ie interactively understand) your potential clients requirements.
Setting your prices by analysing market research. Know the upper and lower limits of your pricing. Know your customers’ customer. ‘Understand’ the psychology of your market and learning to sell in depth.
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